All sales of digital products rely on effective sales letter copy. You can have the best product at the best value, but if you can't lay that out in your sales copy, you won't make many sales.

Copywriting is a valuable skill in any online business and it is the number one key factor of your success.

Remember, it is not just about your product, it's about your customer. They are only going to be interested in buying from you if they see that it will benefit them. Make your sales letter copy about them and how they will benefit, not about how great your product is.

Sales Letter Copy Tips

The most important part in every sales letter is the headline. It creates the first impression of your product. You need to hook your customers’ attention by writing about the results and benefits of your solution.

Specify it in the headline. Remember features tell and benefits sell so be specific and focus on the benefits and results. You want to show the reader that they will be better off if they make the purchase.

If you can add action words and descriptions, you can draw them into the rest of the sales letter copy. The more specific the results, the more attractive your headline is.

Next is the sub headline. Every good headline must have a sub headline to support it.

If at the start of your headline serves to hook your prospect’s attention, the sub headline on the other hand, pulls your prospect to read further. This usually appears under your headline or it can be above it and is 1 or 2 font sizes smaller than the headline.

The sub headline is also important to catch their attention so they will read what comes next. The sub headline connects with the headline seamlessly, and adds to the interest of the reader.

Next is the problem. You want to address the problem that your product will solve for your reader. Paint the picture of what they will be missing out on if they continue without your solution.

Usually, people are largely drawn to negative energy than positive. People buy to move away from the pain rather than to achieve their goal (which is sad but true).

Share a little about yourself and how the prospect can relate to where you once were and how this product made your situation better. And show them that they can get the same results as you.

If it doesn’t attract some of your prospects, it’s alright because this is also the time to weed out those who are not interested. You want to spend time and effort on those who are interested because they are the ones who are looking to pay to solve a problem.

Next is contrast. Here, you compare what your product will do with other less effective products. And why your product is a much better option.

For example, let’s say your prospects are looking for graphic design solution. They want to create E-Book covers and do simple designs. Now not everyone can afford an Adobe Photoshop license as it is very pricey.

Some even lack the design skill, time and money to do what is necessary. With this piece of information, your offer aims to solve their problem.

Now, mention the long-awaited solution to them. Introduce to them how your solution creates logos, E-Book covers or avatars which they can use for their websites and digital products.

Don’t forget to provide the features and benefits your solution delivers. If you have more than one component to your solution, divide them into sections or categories.

The benefits of your products must be bold and colorized, advisably the color yellow for emphasis.

Then, we move on to solutions. This is after you have mentioned and emphasized on the problems. You can now introduce them to the solution in better contrast.

You need to mention why your solution is the best way to go as compared to every other conventional way you have mentioned in your sales page.

Next is benefits vs. features. Always remember that the features describe the product properties, while benefits sell the dream.  

Moving on, is handling objections. Consider the most common questions about your product. For every potential concern that your reader has, write down a response in your sales letter copy. 

We call this the F.A.Q or ‘Frequently Asked Questions’.

Write those questions down, and start answering them. Pick the top 3 to 5 frequently asked questions, answered by you and put them right after your solution.

Additionally, you can add testimonials from your past and active customers. It can be in the form of a social network post or a video testimonial.

There’s also the ‘Money Back Guarantee’ option. Let your reader know that you stand behind your product. Assure them that there is no risk on their part. That if they are unhappy for any reason, you will promptly refund their money.

If you want to give your prospect confidence that you are not a scammer of any kind, then this option is worth considering. You could consider a 30 or 60-day money back guarantee where your customer can request for a refund within that period of time.

There are always going to be some customers who want a refund. Sometimes it is for seemingly no reason at all. It is hard, especially with digital products, because once they download the files, you can't get them back. So once you refund the money, they can still keep the product. 

One way to stop this is to provide access to your product through a password protected membership area. That way, if they get their money back, you can block access to the content. And you can block them from buying from you again.

Your money back guarantee is how you want to convince your customers and give them confidence that you stand by your product quality.

Name your price in the ‘Call to Action’. Notice how most sales letters reveal the price only towards the end? That's because once your prospect is exposed to the price, you need him to click on the button and make a decision to purchase now, not later. Waiting will lessen the opportunity to convert your prospect to a customer.

Finally, is your Post Script or ‘P.S’. This is the second most viewed part within a sales letter because most viewers are page ‘scrollers’. Their curiosity will drive them towards the end of your sales letter which is the P.S. This is where you must make your offer impactful.

Sum up your offer in 2 or 3 lines by reminding them about your ‘Money Back Guarantee’ section and Bonuses. You can even share the extended version of your testimonials here.

Keep in mind a lengthy sales letter will be deemed worthless if it doesn’t make sales out of it. Tackle this problem by ensuring you send a clear and concise message in the sales letter. Rule of thumb for good copywriting is to not use 10 words to describe something which you can say with 3 words or less.

If you truly need to make it longer, consider making a sales video. Chances are, you won’t be able to write every word you want to put in a sales letter. So, make a sales video with 80% likeness of your sales letter instead.

Follow these steps and you will be on your way to sales letter copy that sells. It is up to you to write the content and add the graphics and info. It takes practice to get better, but I know that you can do it!