Why You Should Consider A Continuity Program

There's No Better Income Generator Than A Continuity Program

The key to long-term profits is to sell something that has a monthly payment attached to it. Membership sites, fixed term memberships delivered by email, newsletters, and a service that you provide.

Now, I’m not talking about a hidden continuity (forced continuity) program where marketers trick their customers into getting rebilled month after month. Instead, I’m talking about a completely transparent program. And in some cases, you use the rebilling as a benefit to the customer.

Example: Do you have an automatic subscription to a newspaper or magazine? It would be a hassle if you had to log into the provider’s site every month and renew (and pay for) that subscription manually. That’s just one reason why it’s actually a benefit for customers to get rebilled automatically.

And there are plenty of benefits and reasons why marketers using a continuity program, too. Here are five of those reason and benefits:

You get an effortless, residual income stream.

Because your customers are rebilled automatically (usually monthly, but sometimes weekly), you don’t have to spend as much time thinking up new backend offers to sell to your customers. And once you’ve built up your membership numbers, you have a fairly predictable and reliable monthly income coming in… effortlessly!

You can create a “set it and forget it” membership site.

You don’t have to chain yourself to your computer just because you’re running a continiuty program. If you run a fixed-term membership (FTM), you can create the content ahead of time, load it up into an autoresponder… and then spend more time doing the things you enjoy.

There are plenty of additional income opportunities.

Every week – and certainly every month – you’re sending out new emails and content to your subscribers. And that means you have plenty of chances to sell extra products and services to your existing customers.

Think about it.

If you were running a traditional business where you sold products in order to build customer lists, then you’d need to constantly sell backend products in order to sustain your income. But when you have a membership site, you’re bringing in your main income passively through membership – and all the backend products contribute are just “gravy” as far as your income is concerned!

You position yourself as an expert in your niche.

When you create a membership site and regularly produce quality content and solutions for your customers, they’ll start to see you as the expert in your niche. And that means it’s even easier for you to sell additional products and services on the backend.

Low barriers to entry.

Starting a continuity program several years ago was more tricky, simple because most of the payment processors didn’t have recurring billing. Plus, most people wanted to use automation tools such as membership scripts – and there were very few on the market.

Today it’s much easier. Indeed, you can be up and running in a matter of hours, simply by opening a Stripe.com account and using ThriveCart or opening a basic Clickbank seller account.

Bottom line: Go ahead and stock your product funnel with everything from inexpensive reports to high-ticket home study courses – but don’t forget about continuity programs!

How To Save Time And Effort  

Plenty of marketers put out a product, sell the product to their customers and then think up a new product to sell to these customers. They “rinse and repeat” this process over and over.

I tell you what – it’s exhausting to come up with new products all the time.

So here’s a tip:

You don’t need to start from scratch every time you create a new product.

Instead, I suggest you consider one of my two favorite strategies.

• Private Label Products
• Repurposing Content I’ve Already Created

Let me give you an example to show you why this is such a powerful and profitable strategy…

Private Label Rights

Private label rights products, or PLR, are products that are complete and ready for you to use in any way you want. You can sell them as is, or you can edit them and remake them into a new product.

There are a ton of sites that sell PLR. You do have to be careful because some of the PLR that is offered is hard to read, or is poorly written. Some of the content is out of date.

That’s not a problem if you are going to edit it anyway, which is what I recommend.  The reason is that selling the PLR without changing means that you're selling the same thing as other marketers. Sometimes a lot of other marketers.

You may discover that there are other marketers selling the same thing for less money, and you’ll have to lower your price to compete. In the end, you’ll waste a lot of time and end up with less sales.

On the other hand, if you use the PLR product as a template, swap out the graphics and product title, and add to and edit the content, you’ll end up with a complete new product that no one else has.

The big advantage is that using PLR, you end up saving a lot of time, compared to starting from scratch, and you get a unique product that you can call your own and sell for a higher price.

Content You Already Have

Over time, you will have a lot of emails that you have sent out. You will have a lot of blog posts and articles that you have written.

Here, what you can do is to gather up all of the content that you have and sort them by topic. You now have all the content you need to put together an awesome guide or video that you can turn into a paid product.

Using a continuity program in your business gives you a more predictable monthly income, and by using PLR and content you already have, coming up with the content you need to create your paid information will be faster and easier. To your success…