Selecting An Outsourcer
The beauty of this business model is that you don’t have to create the content if you don’t have the time or inclination. Instead, you can hire out the work to a competent outsourcer instead.
Here’s how…
Step 1: Find An Outsourcer
You don’t want to hire the first outsourcer you run into. Instead, cast a wide net to uncover as many prospects as possible. Then in the next step you’ll narrow down this big list to a handful of truly qualified writers.
Here’s how…
Post an Ad on a Freelancing Site
One of the most well-known outsourcing sites is www.UpWork.com, but similar sites include www.Freelancer.com and www.Guru.com. These sites all work basically the same way, in that you can post your project and solicit bids from freelancers. Just be sure to post as many details as possible, including word count and niche, as doing so well help you attract the most suitable candidates.
Check Freelancer’s Ads
Another way to find freelancers is by looking for their ads. Two good places to check are CraigsList.org and the “For Hire” section on WarriorForum.com.
Search Google
Here you just run a search to uncover prospective freelancers. If you run a variety of searches, you’ll find more freelancers. Your searches may include:
Don’t forget to look at the sponsored ads which run alongside the regular search results.
Look Locally
You might prefer to work with local outsourcers. In that case, you can post an ad in the local region on CraigsList.org, post an ad in your local newspaper and even post ads on university campuses (and in the college newspaper) to find talented students willing to do some freelance writing.
Example: “Wanted: Freelance writer to create 20,000 word weight loss book. Experienced writer with references and portfolio required. Experience with weight-loss writing preferred. Project budget is [your project budget]. Email [your email] for more information.”
Ask Colleagues
Finally, another way to uncover good outsourcers is to simply ask your business colleagues whom they’ve used and recommend. This applies to both your offline and online business colleagues.
Step 2: Do Your Due Diligence
At this point you should have a nice list of prospective freelancers. Now you need to whittle down this list by checking the freelancer’s work and history. Here’s how…
Look at Samples
Most writers have links to their portfolios someplace online. If not, be sure to request samples. And make sure all the samples look like they were written by the same writer, as sometimes unscrupulous outsourcers use other peoples’ work to bolster their own portfolios.
Check References
Does the freelancer have verifiable references online? If so, check them.
Review Feedback
Before you hire an outsourcer through a site like www.UpWork.com, be sure to check the prospective hiree’s onsite ratings and feedback. A complaint here or two is okay, especially if they have overwhelmingly good ratings from plenty of satisfied customers.
If you like what you see as far as the reviews go, consider contacting them with a question you have or ask for a sample. This will give you an idea of how responsive they are and if you will be comfortable working with them.
Search Google
Finally, search for the outsourcer’s name, website, email address and other identity data in Google.
What you’re looking for is someone with a long history of providing high quality work and good customer service. If you see any red flags (such as multiple allegations of poor work or missing deadlines), cross themr off your list and move on.
Step 3: Put Your Outsourcer to Work
If you follow these due diligence steps, you should be able to narrow your list considerably. You can choose the most suitable candidate on your list. Better yet, you can hire multiple people to do small jobs, just to see who does the best work for you.
Regardless of how you approach it, there are two keys:
Key #1: Sign agreements.
This is a legal document that protects both you and the outsourcer. If you hire them through a site, then usually you’ll have to agree to site’s agreement. In other cases, they may present an agreement for you to sign. If not, you should present one for both of you to sign.
As mentioned, this is a legal document and I’m not a lawyer, so I can’t tell you exactly how to create this agreement. However, your agreement should cover:
Key #2: Create a thorough brief.
The second thing you need to do is create a detailed project brief for your writer. The more detailed this brief, the better results you’ll get from your writer.
To that end, here’s what to include in your brief:
Bottom line: Your outsourcer is a mind reader, so don’t make any assumptions. Instead, put all your requirements and preferences in writing.
Quick Recap
You just learned how to outsource your product as well as your sales letter. You learned that you could complete these tasks yourself, or you could turn them all over to a qualified freelancer (or freelancers).
Whether to outsource or not is not an easy question. It takes time, and as pointed out in this article, you have some basic things to do to get the best results. Once you find someone that does and excellent job, you can hire them for the next project, thus saving time.
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