How Often Should You Email Your Subscriber List?
It's no secret that Email marketing is pretty unpredictable, and you sometimes get confused with how frequently you should email your subscriber list. People often confuse themselves with the frequency, which is why I'm going to show how you can set yourself on the right track. All you require is some guidance, and you will most likely be on your way to effectively deal with the frequency of emailing your list.
Working on your Frequency
The best way of dealing with the frequency of sending emails is to slowly and gradually increase the number of emails you send. You need to pay attention to each subscriber and see how they react to your emails.
The idea is not to bombard a subscriber with emails out of the blue as this may annoy them. It would be preferred to gradually increase the number of emails sent over time and see if they find your emails interesting. You don't want to look like a spammer or an over-sharer, which is why you need to deal with it smartly and effectively.
The best way to avoid oversharing is to segment your subscribers and form tailor-made emails to every specific subscriber. This way, you meet the right requirements of a subscriber, and you manage to avoid the image of a spammer.
Always look at the Competition
It's always smart to keep an eye on the competition or the leaders in the email marketing world. The idea is to learn and improvise the frequency and the way you deliver your mail. It is a sound and simple way of understanding the Email market. Therefore, you figure out the way you should engage with your audience, and you keep up with the trends.
Since the leaders and competitors of the email market have done their homework, it would be wise to follow when and how many times they deliver their emails. There's a reason they're at the top, and you need to follow their tactics, except you should improvise and change it up to the way you feel comfortable with. You might just get golden if you play your cards right.
Track your Email Marketing
A smart and effective way to determine the correct email frequency is by taking a look at the results you are getting. With the improvement in technology, you can find many tools and software designed to keep track of your email metrics.
You just need to take the time to figure out what emails work and what don’t. You further get a better idea of the way your subscribers react to the emails sent. Embrace and understand the analysis behind what frequency suits each subscriber.
This is one of the most effective ways of determining the perfect number of emails that should be sent to each subscriber. Testing and tracking is one the major backbones behind email marketing which is why you should make use of it if you’re concerned with the right frequency of emails that needs to be sent to your subscriber’s list
Know the nature of your Emails
If you want to know how often emails should be sent to a subscriber, it would probably be best if to make sure that what you have to say is worth their time. Mix them up with surveys, sequences, recommendations, stories, and discounts. Each has a different nature, and they are all required at different times and different frequencies.
The ideal way would be to determine which emails need to be delivered in high frequencies and which need to be required in low frequencies. You can further use the email metrics to determine the frequency of the different types of emails.
Make use of Surveys
This method is probably the best method when it comes to engaging and meeting the requirements of the subscriber. Keep the survey short and easy to submit.
Asking your subscribers to fill up short surveys can help you gather information on how frequently they would like their emails to be delivered to them. This way, you accurately meet their desired frequency.
The method ends up being quick, smart, and to the point, especially since you're investing in your potential customer and prospects, which works out in your favor.
It really comes down to trying different email frequencies for yourself. There is no one size fits all. What's most important is making sure that your subscribers are looking forward to and opening and reading your email messages. Do that, and you're on your way to success.
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