One of the best known guys in internet marketing is Marlon Sanders. He is credited with being the first one to offer a product as a PDF. Sounds silly now, but back then, that was cutting edge.
The product was called The Amazing Formula, and it contained tons of insights, tips, and ideas on how to create an awesome offer.
One of the things that he taught, and still teaches, is the concept of selling dollars for dimes. Making such a great offer that the prospect is willing to buy it because it is such a valuable deal.
There is so much value that he or she is happy to buy the product.
This is in operation right now. If you go to any of the offers that flood your inbox every week, you’ll see how, at the end of the sales letter, you see a list of all the things that are included, along with how much it would cost if you had to buy it.
Usually the value is several times the price that they are asking. That makes it look like they are selling dollars for dimes.
Sometimes this works. Other times, they go too far, beyond the believable. It’s hard to believe that someone is willing to offer a product for $12 that comes with bonuses that come to a value of several thousand dollars.
Don’t take my word for it. See it for yourself.
Piling on the bonuses makes sense. You want your prospective customer to see the value in your product. You want to get them so interested that they are ready and willing to click the order button and make the purchase.
There is a right way and a wrong way. Unfortunately, you have to figure it out by doing it a few times and seeing what works.
One thing that I like to do is to look back at the times when I’ve spent money on a product, and I was extremely happy with what I got in return.
It feels good when I get a good deal. When I get a lot more than I would have expected.
That’s what you want all of your customers to feel. That they got such a good deal that they would never think of asking for a refund.
A customer so pleased that they are likely to give you a positive testimonial. One that will tell others about you and your business.
When you build your offer, keep that idea in mind. You have to make the value real. Your reputation is on the line. It’s not about giving everything away, and not making any money.
It’s about making the offer so valuable that your customer feels good about it.
One very powerful way to add value is to add a few unexpected bonuses. You don’t mention these on the sales page. You still add a pile of content and value to make the offer too good to resist.
When you do this, you do 2 important things.
One is that you make it a lot less likely that anyone will ask for a refund. No matter how good your offer, there are some people who routinely ask for their money back. But it is less likely if you give them more than you promised.
Two is that you will make your customer even more pleased, and the next time you have something else to offer them, they are more likely to make another purchase.
To do this, decide what to add as the unexpected bonuses. They don’t have to be fancy. Maybe a PDF guide or a video. Something that will enhance what they already purchased.
Then decide how many times you want to surprise them. You can do it once, or do it 2 or 3 times. Then just add a link to the email that you send for each bonus so they can download or access it.
Your extra effort will be worth it. A little extra step to make your customers happy and to make it likely that they won’t hesitate to buy from you the next time you have an offer for sale. Try it and prosper…
What if you knew before you created a product that it would sell? A way to know that there are people out there that have a problem that they want solved, or something that they want to learn? Something that they would gladly pay for? There is a way, and it's all laid out in Info Products That Sell, a guide from the man who does it can show you how you can do it too. The key is right here...
