Is it really possible for you to offer coaching as part of your business? Based on what I've seen other marketers getting paid, it sounds like a very profitable way to increase your income.
The question that comes up is - Don't you have to be an expert before you offer coaching?
Yes and no. Let me explain.
Now that you have a business, you already have some skills. Skills that are growing all the time. As you progress, you have to learn new ways to market. You try out new things. You know what's working and what hasn't.
You are a few steps ahead of your potential coaching clients in these areas. It's not a matter of whether or not you are an expert. It's that you have potential coaching clients who have less experience than you.
In their eyes, you have information and expertise that they don't have. That's what you can focus on.
So yes, you can offer coaching.
Coaching is not about doing the work for your clients. It is you guiding them by asking questions about what they want to accomplish. Then you take their questions and answer them by telling and showing them what they need to do to get their desired result.
For our purposes, let's lay out what that means for you. When you decide to add coaching into your marketing mix, you have to choose what topic you are offering to teach. That's the first step. What are you knowledgeable about that you can use to guide clients to the solution to their marketing roadblocks?
This is important, because you don't want to offer something that you can't provide. Your success as a coach depends on you being able to answer questions. So be very clear on what you are offering and what your clients are going to get in return.
One of the scary things about coaching is the idea of getting on a call with a client, and getting questions that you don't have an answer for. It can get messy if you find yourself in a situation where you lose focus and end up sounding like you don't know what you're doing.
But that's the beauty of coaching. You can decide up front how you will interact with your clients. You don't have to get on the phone with them, if you don't want to. You can use email instead.
Using email is a lot easier on you because you can look at the question, and if you don't know the answer, you can research it. Once you have the answer, you can reply back.
You can decide how many questions they can ask and for what time period. An example could be that you offer one month of coaching where they can ask 3 questions a week. Or a set number of questions for the month.
It's up to you. Just make sure on your offer page you make it clear what they are getting.
When you send a reply, you can send a link to a video that you created for them that addresses what they asked for help with. Or a pdf with screen shots and links to helpful resources.
Another thing to point out is that you aren't offering coaching so that you can do the work for them. They ask the questions, and you provide the answers, and the guidance and advice they need to do the task.
If they need help with creating a sales page, you guide them to the resources they need. You do not create the sales page for them. If they need a welcome email series, you give them advice. You do not write the sequence for them.
If you do any of the work, make it clear that there will be an extra charge. Again, coaching is about showing your clients the way forward.
Think about a football coach. If you've seen some of them, you will notice that some of them are not in the greatest of shape. They don't do what the players do. They tell the players what to do. How to get better. How to improve their skills so they can become an asset to the team.
You're the coach, not the player.
So if you've heard about how much coaches are making, and you have put if off because you aren't qualified, stop...
There are lot of people out there who would love to have someone take a look at their business and help them out. Maybe they need a second set of eyes on their site or content. Maybe they need a little guidance.
When someone is paying you for coaching, they have an incentive to take action on what you advise them to do. You are someone that they are accountable to. Sometimes that is the benefit they get from having a coach.
And that someone CAN be you!
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The best way to learn how to become a coach is by learning from someone who is actually doing it, and is willing to show you how to :
Start Your Own High-Ticket Coaching Program In Seven Days Or Less..
Even If You Have Never Coached Anyone In Your Life
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