It’s great that you purchased plr content. You should feel good about that. But don’t even think about using it as is. There are still lots of ways that you can repurpose this conent to get the most out of it. This is part 2 of this post.
Idea #3: Make a Meaty Blog Post
Many marketers have dozens of eBooks sitting on their hard drive that they plan to upload and publish “one day”. It’s awesome to publish your PLR content but don’t think that just because they’re in eBook form you must leave them in that format.
You can take a chapter from your favorite eBook and turn it a meaty blog post. This is smart because Google and other search engines love long-form content (think blog posts over 1,500+ words). But it can be pretty exhausting trying to write meaty blog posts.
Once you have a chapter in mind, scan it over quickly. Change any words that don’t sound like you or that might confuse your audience. When you’re done, go back to the beginning of the chapter and add a personal introduction.
Try to make it a story from your own life, if possible. For example, if your meaty blog post is all about the benefits of eating the keto diet, talk about how much more energy you have now that you’re eating keto and how you no longer have those annoying sweet tooth cravings.
Then go and schedule the blog post in WordPress. If there are no images in your eBook, you’ll want to include a few. You can find royalty free stock photos on sites like DepositPhotos and iStock. If your budget is tight, try going with commercial use photos like those found on Unsplash and Pixabay.
Ideally, you want to break up the blog post with subheadings (usually around 5-10) to make it readable. Try to include one photo per subheading, although you can use additional ones if your content is a tutorial or in-depth information that could benefit from more images.
Idea #4: Design a Product Bonus
Short reports and eBooks make bonuses for your products. Many marketers mistakenly believe that bonuses have to be complicated and time-consuming to create. But that’s not true at all!
With some quality PLR, it’s easy to whip up a bonus or two for your launch! Start by looking for a PLR pack that’s related to your topic. You can edit the content to create a slant if you need to. For example, let’s say you’re releasing a product on cleaning with green products instead of dangerous chemical-based solutions.
Now you want some PLR to create a bonus around. You have a PLR report on non-toxic cleaning methods for pregnant women and babies. You could easily edit that and make it a bonus since it will fit in nicely with your original topic.
Of course, sometimes the product may not be yours that you’re creating a bonus for. Another marketer may ask you to design a bonus for their product launch so you can promote it as an affiliate and both of you can profit.
If this happens, you can use PLR (be sure to let the product creator know!) for this task. Try to find some PLR content related to the topic of the original product. So, if your friend is launching graphic design software then a short report on 300+ fonts that are free and easy to use might be a great fit.
When you’re creating a bonus for yourself or a friend, always assign a dollar amount to the final creation. This increases the perceived value in the eyes of your followers and potential buyers. How much you decide the bonus is worth will depend on the price of the product you’re selling as well as your target audience’s expectations.
Idea #5: Create a Workbook
Workbooks are popular because they allow readers to absorb your content and begin implementing it right away. This encourages your audience to take action, so they get the results you promised which makes them even more likely to buy your future products.
But how do you create a workbook without a lot of work on your part?
You simply start with PLR content and you build it out from that. You can begin by finding a short report or eBook you like. If you don’t have any long-form content like this, that’s fine. Then you’ll want to collect a few articles or blog posts to create a short report.
Once you have your content ready, break it down into subheadings. Depending on how long your report or eBook is, you’ll want 3-5 subheadings at a minimum. If it’s a long piece of content (5,000+ words), you may need 10-15 subheadings.
Now with subheadings, you’ve divided your content into smaller sections. Go back through and read the first section. Then brainstorm a few questions you could ask readers once they’ve finished that section.
Some marketers use questions that don’t invite readers to go deeper. For example, they ask things like:
- Would you do ABC?
- Have you thought about XYZ?
- Is RST something that interests you?
While these questions aren’t terrible, they don’t inspire insights. The questions are focused on “yes” or “no” answers and that stalls things pretty fast.
Instead, focus on asking open-ended questions that encourage readers to explore what they think about a topic. For example, you might ask things like…
- What’s holding you back from doing ABC?
- How would RST inspire you to try ____?
- What happened when you tried XYZ?
Keep in mind that you don’t need dozens of questions after every section. A short Q & A session (think 3-6 questions) is ideal for keeping your readers engaged but not overwhelming them with homework.
When you ask a question, try to include space for your readers to answer. This doesn’t have to be hard. You can create an empty textbox or make lined areas using the underline tool and the tab button. To ensure there’s enough journaling space, focus on asking just three questions per page.
After you’re done adding questions throughout the document, save it as a PDF in your favorite word processing software. Now you have a workbook that you can giveaway to your mailing list, sell as a mini product, or offer as a bonus.
That's it for part 2. The final part is available here...
If you missed part 1, you can access it by clicking here...
Access part 3 by clicking here...
******************************************************
Discover how to make real cash from PLR and white label products. What anyone who buys OR sells PLR needs to know. Get the Truth About PLR here...
Comments are closed.