Getting More Money For Your Information Products

Instead of selling reports for 20-30 dollars, what if your goal is to create information products that you can sell for $97? That way, you need only sell 11 copies before you make your first $1,000. (It’s easier than you think.)

For this article, let’s use the example of selling private label rights information products.

Now, since you’ve been doing your research, you probably noticed a lot of PLR content sells for $20 or so – but certainly nowhere near $97.

Let’s take a look at how you can create a package that’s worth $97.

5 Ways To Get More For Your Information Product

So, let me share with you five things you can do to increase the value of your information product so that you can get the higher price that you’re going for.

Create a Package

Instead of just creating a report or even a longer eBook, you can increase the perceived value of your product by creating a package.

For starters, your package could include a variety of PLR content, such as an eBook, a report, a squeeze page, a series of autoresponder messages and a pack of five or ten related articles or blog posts.

Another thing you can do is create the “extras” that your buyers will need to effectively sell the PLR product. These extras may include a sales letter, a pre-designed sales letter template or a WordPress blog theme.

Obviously, you don’t need to include all of these items in your package.

Example: Package might consist of an eBook, a sales letter to sell the eBook, and five or ten articles or blog posts to help promote the eBook. But do note that the more pieces you add to your package, the higher the package’s perceived value (and thus the more you can charge for it).

Offer High-Quality Content

If you’ve ever purchased PLR content before, then you already know that some PLR sellers offer some really low-quality information.

Not only is the content poorly researched (meaning it could even be factually incorrect), but the content is also poorly written. Thus, buyers of this content need to spend a considerable amount of time ‘tweaking’ the content just to make it presentable.

So here’s the thing: If you want to make your content package stand out from all the others, make sure it’s well-researched and well-written. If you’re not a good writer, then hire a professional ghostwriter to create engaging content for you. Because the better the content is, the less time your buyer need to spend working on it – and thus the more valuable it is to them.

Craft Favorable License Terms

Your job is to craft license terms that help protect the value of the content.

Generally, you may include terms like:

No selling the content on eBay or other auction sites.

You cannot change the author’s name on the product unless you change the product substantially (at least 40%).

One of the quickest ways to devalue your entire package is to offer “unrestricted PLR” or PLR with master resell rights.

Generally, these terms mean that everyone who buys the content not only gets personal use rights, but they also get the right to resell the content with the PLR license.

So think of it this way…

You sell 20 licenses. The 20 buyers sell it to 20 more people. These 20 people turn around and sell the PLR to another 20 people… and so on. It doesn’t take long before thousands upon thousands of people have the rights to sell your PLR product. And often this leads to your PLR content not only having a lot of competition, but you’ll find it sold for mere pennies.

Bottom line: Make sure you are the ONLY PERSON who has the right to sell the PLR licenses. Anyone who licenses your product should be able to sell it to end users only.

Example: If you sell a dog training product, then people who buy the private label rights from you are only allowed to sell this product to people who’re interested in reading a dog training book. Your license holders cannot pass on any PLR or resell rights to their customers.

Which brings us to the next point…

Release Fewer Licenses

You’re going to be the only one with the right to sell PLR licenses to your buyers. And that means you need to decide how many licenses you’re going to sell total.

Generally, your package will have a higher perceived value if you sell fewer licenses. That’s because your buyers will have less competition.

Example: You’ve seen people selling PLR content for $20. However, look closely at the terms of the sale and you may discover that the PLR seller hasn’t even capped the number of licenses he’s going to sell. Or if he does put a limit on it, then it’s a higher limit, such as several hundred licenses.

There’s nothing wrong with this approach. Indeed, as a PLR seller it’s a good way to quickly build up your list of buyers. But since you’re looking to make your first $1,000 fast – and since you’re going to price your package for $97 – then it’s a good idea if you cap the number of licenses available at a lower number. Preferably, something in the neighborhood of 100 licenses.

Example: If you cap the number of licenses to 75, you’re giving your buyers virtually no competition. And yet you can still earn $7,275 from your efforts ($97 X 75 licenses).

Establish Your Reputation

Yet another factor that can affect the price is your reputation or expertise. If this is your first PLR package, then obviously you haven’t yet established a reputation as a good PLR seller who produces quality work. (That’s something to aspire to, however, so do be mindful of developing a good reputation as you start selling your PLR packages.)

However, perhaps you have some sort of special skills or expertise that makes this PLR content particularly credible. If so, advertise this fact, as it can raise the perceived of your content.

Examples: