Ways To Modify PLR Content

You certainly can use private label rights content “as is” and sell it right way. Sometimes that makes sense if they are a little more difficult to modify, such as videos and audios (and of course software and other tools).

However, you don’t want to put 100% unmodified content into your product lineup.

If you do that, then you’re just selling the same content as your competition. In order to stand out, you need to make at least some of your content unique. And this means you need to rewrite, add, delete and otherwise modify your PLR text products.

You can modify your content in a multitude of ways. Here are some of the best ways…

Combine Multiple Products

One quick and easy way to create a new product is by combining multiple PLR products.

Example: You can combine two or three reports to create a new, comprehensive eBook. Or you can combine articles to create reports. Or you can create parts of several reports, articles and eBooks to create a new product.

Generally, you’ll need to create a new introduction and conclusion for the product (at a minimum). You may also wish to tweak (rewrite or otherwise modify) the content to make it sound more like your voice. You’ll learn more about that shortly.

Break Up Bigger Products

Another way to create a new piece of content is to break up a bigger product – such as an eBook – into smaller products.

Example: A 100-page eBook may be broken into five 20-page reports. Or perhaps you can turn this eBook in two reports and dozens of articles.

Change the Format

Yet another way to create a unique product is by changing the format of your PLR content.

Examples:

• Turn text content into an audio product. (Hint: Use Audacity to create and edit your audio – it’s free at http://audacity.sourceforge.net)

• Turn text content into a video product. (Hint: Use Camtasia Studio to create and edit a PowerPoint-style video with narration. It has a price-tag, but it is certainly worth it: http://www.Techsmith.com)

• Transcribe an audio product to create a text-based product such as a report.

• Transcribe a video to create a text-based product. You can even include screenshots from the original video to make the new product more valuable.

• Turn a report or other text product into a tool, such as a mind map or checklist.

Rewrite the Content

You can use this method of turning PLR content into unique content either as a standalone method or in conjunction with the other methods.

Example: You can transcribe an audio and then tweak it to better suit your audience.

Here’s how to do it:

Make It Unique

This is where you rewrite all or part of the content (such as 30% of it) to make it unique.

Generally, this means rewriting various sections or chapters in your own words.

Example:

The original sentence is:

“Your dog’s appetite is a clue to his overall wellbeing.”

You could rewrite it as:

“If your dog’s appetite suddenly changes, that could be a sign that he isn’t feeling well.”

Tip: You’ve probably seen “spinner” software that claims to be able to take your PLR content and rewrite it to make it unique. However, don’t bother with this software. Even if you found software that could “spin” PLR to create useful, readable content, it’s better if your content has the human touch – in other words, handwritten content will have a unique, engaging voice.

Of course, just because you shouldn’t use spinner content doesn’t mean you need to rewrite it yourself. If you’d rather not, then simply go to UpWork.com or Freelancer.com and hire a “PLR rewriter” to rewrite your content. Just be sure that they’re hand-writing it and not using software.

Rearrange the content

This is where rearrange the content (such as re-arranging the order of tips, chapters and other content).

Example: If a report lists ten major tips – and assuming they don’t need to be in a certain order – you can scramble the order to make the content more unique.

Delete content

Not every word, paragraph or even chapter is worth saving. So delete the unnecessary fluff and filler.

Add in new introductions and conclusions

One easy way to create a unique product is simply by creating a completely new introduction and conclusion. Indeed, if you’re dealing with something short (like a PLR article), this may be all that is needed to make it more unique.

Tell stories

Stories help you connect with the reader – and they also make the content more personal and more unique. For example, if you’re tweaking a weight-loss eBook, you can tell stories about you dealt with certain issues such as cravings.

Insert your own examples

If a product mainly lists tips or gives step-by-step instructions, you can make the content more useful and unique by offering your own examples. (Just look at any of my products – including this report! J – for of how to include examples.)

Give readers your unique tips

Let’s say you’re rewriting a product that how to clean a carburetor on a classic car.

Example: You may offer your own tips, such as “Take plenty of notes and photos as you dismantle the carburetor – doing so will make it easier to put back together.”

Offer bonus content

Finally, you can make the content more unique by adding in graphics, charts, mind maps, checklists, worksheets and other interesting elements.

Example: A weight-loss product may include a weekly grocery shopping list as well as meal plans and recipes.

You now know exactly how to find, evaluate and prepare PLR content so that it’s ready to add to your product catalog. You’ll end up making a lot more money with less work, and you will end up with products that are unique to you. PLR is the key that can make that happen.