Testing and being prepared with your product launch funnel will save you a lot of headaches when your sales page is live.
There are 3 phases in a product launch, before, during the launch, and after.
Attention to everything you need to have in place before you launch will determine whether you win or lose. There are 4 things to take note of during the pre-launch phase which are:
- Checking the completion and functionality of the products
- Conducting split tests
- Site testing
- JV invites
Ensure that your product is completed before the launch. Make sure that it meets all the requirements and specifications of how you want your products to be.
For example, if it is a software, you need to make sure that it runs smoothly and is not missing any important files. Ensure all your download links are working. To play it safe, create mirror downloads as well.
Next is conducting split tests.
Split testing is when you have different versions of your sales letter, headline, copy, ad, or any marketing collaterals. The way it works is, traffic coming to your site is split evenly to the different versions of the sales letter or video.
When you conduct controlled tests and gather empirical data, you can figure exactly what works and not work for your launch. The 3 main things you need to split test is your headline, the price and also the bonuses.
Then, test the sites.
Test your site 2-3 days before the launch. Continue to test one day prior your launch to ensure everything is in place.
The only way to see if the function is working is by placing an order yourself.
Finally, check up on your JV invites.
Check in with them 1-2 days prior. Ensure they are provided with the correct link to your JV invite page and the specific details of your offer.
If you have 50 JVs, you must check in with all 50 of them as they are worth every single sale. Compile your JV list on a Microsoft Excel spreadsheet, so it will be more manageable and organized. This way, you can easily track who has responded to you and who hasn’t.
There are 3 things to do during the launch phase. Observe what's going on as much as you can. Respond to any support tickets and questions. And check in with your joint venture partners to see if they need anything from you, or if they are having customers reporting problems.
The first check list is about observation.
You need to once again check if everything is working on your side. From your website technicalities to the server, your sales letter and most importantly, your product or service you offer.
Secondly, answering your support tickets.
Answer and attend to any support tickets as soon as possible. If there are some complaints lodged by your clients or if they ask for a refund, check with them straight away. You must take this into account and always remember to personalize your support messages to the clients.
Finally, follow up with your JVs.
Always motivate your JVs with cash prizes every day until the end of the product launch. This is to motivate them to continue promoting your offer.
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